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FAADA UNVEILS A SAVAGE CASTING

In our newest campaign, we unveil a peculiar casting where electric shocks, declawing, awful living conditions and working until exhaustion are commonplace. These practices are so extreme that their consequences are terrible for both the psychological and physical health of the participants.

On this website you will see the reality behind the camera and we explain what you can do, both as a professional and a viewer, to change lives of the animals used in movies, TV and advertising campaigns.

DOWNLOAD OUR REPORT: “ANIMALS DON’T SELL: WHY USING WILD ANIMALS IN ADVERTISING, MOVIES AND TV IS UNNECESSARY AND CRUEL”

ADNIMALSFREE: FAADA’s campaign to end the use of wild animals in audiovisual productions

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A critical look at the use of animals in advertising

In this video we analyze an ad for the Foundation Marató of the Spanish TV channel TV3 that used two chimpanzees that were confiscated shortly after filming due to illegalities and serious endangering of their welfare in the trailer they were caged up in. Due to lack of sunlight, exercise and chronic malnutrition, they showed severe skin problems such as dermatitis, fungal and bacterial infections, lack of skeletal muscle, body mass and cachexia. They suffered from psychological disorders so severe that years later they still behave extremely aggressively and suffer from agoraphobia. The purpose of this video produced by our non-profit organization, that collaborates with the Catalan Government, is to educate and sensitize the audiovisual sector to the Animal Welfare Act and call attention to details that, at first glance, might go unnoticed.

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