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About the Commitment:

¿What does the commitment imply? ¿What exactly am I committing to?

Those who sign the pledge agree not to make a wild animal perform in any of their future productions.

Having committed, some companies or professionals may still want to represent wildlife in their jobs and advertising, and they may continue to do so provided that they use stock footage or alternatives to the use of real animals. Read all the answers to the frequently asked questions on this page and do not hesitate to contact us if you have any further questions.

By "making a wild animal perform" we refer not only to the animals that have been trained to perform tricks, behaviors or specific positions but also to those cases in which the animal is in the set or made to walk or pose in front of a camera, etc.

There are situations in which the representation of a wild animal in an audiovisual production may be appropriate and its use not imply any wellbeing problems, depending on the context. So we invite you to take advantage of our free advice and ask us about any doubt you may have.

¿Can I film wild animals in their natural habitat?

Our commitment does not prevent the non-intrusive recording of animals in their natural habitat. We distinguish between animals that live away from their natural habitat and that must be trained, transported, kept on a set and/or forced to act for a shoot and those who live in freedom and are not affected by their recording.

Sometimes trained wild animals are used to simulate scenes in nature, that’s why we also invite documentary filmmakers to commit to showing animals in their jobs that are indeed in their natural habitats.

¿Can I use stock footage?

It depends. If it is footage that was filmed by exploiting an animal, you would be funding the perpetuity of this abuse. However, if you use these images to actually report abuse to animals and promote their protection, in this case the use of these images would be justified.

If it's stock images filmed in the wild in a non-intrusive way, you would be fulfilling the commitment. Even so, we invite you to find out about how they filmed those images originally.

We are here to inform you so do not hesitate to contact us if you have any questions, we will be happy to advise you!

¿What if I shoot animals already in captivity, such as in a zoo?

If you shoot wild animals that already living under the control of humans and in a way that your filming does not imply an extra hassle to them and if the message conveyed is about reporting their ill-treatment and/or about the need to respect them, you'd be serving with the commitment.

For any questions, contact us!

¿Can I use dogs, cats or other domestic animals?

This campaign focuses on the use of wild animals. We understand as those wild animals those of species which have not gone through the process of domestication and which, even if born in captivity, kept strong instincts that make them inadaptable to captivity in a human environment.

Domestication is a process in which after hundreds of generations interacting with, and being selected by, humans some animal species have acquired certain morphological, physiological or behavioral traits that benefit humans.

Thus, the signing of this Compromise does not prevent you from using pets (dogs or cats) or domestic animals (sheep, horses, ducks, etc..) although that does not mean there are no concerns for these animals as well. We know of ads filmed with pigs, chickens and other domestic animals, in which there have been serious abuses towards the animals, implying, in some cases, their death.

That’s why we ask you that in case you use any of these animals in your productions, the treatment towards them is as respectful as possible. And we invite you to consider the use of alternatives that do not imply real animals even for these species.

¿What if I used wild animals in my work in the past?

We understand that many of the things we do which hurt animals, we do so because of lack of information. That’s why our main objective is to inform and prove that wild animals used in the audiovisual sector may suffer when trained, forced to act and kept in unsuitable environments.

If in the past you have used wild animals in your productions but now, once informed, you decide not to do it anymore, you are more than welcome to sign our pledge. We will be happy to publish this respectful decision and to advise you for future projects!

¿What if the message conveyed is for animal welfare?

If to convey a message of the need to protect animals you make a wild animal perform, that would be a little inconsistent, don’t you think so?

It is very important to expose the abuse suffered by millions of animals each day worldwide and any project that exposes this and promoted the need to respect them, is appreciated.

This message can be transmitted by using stock footage, filming animals already in situations of abuse (and in a way in which your work will not imply an extra hassle to them), with alternatives to using real animals and in many other ways!

Remember we are here to inform you so do not hesitate to contact us if you have any questions, we will be happy to advise you!

¿Do I have to pay to commit?

Not at all, this initiative is coordinated by FAADA Foundation, a nonprofit making entity. Our goal is to spread this information to make of this world one more respectful towards animals so if only you commit to not harming animals for your projects, we are satisfied!

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